Professional Development Webinar | Marketing and BD – It’s a Team Sport

January 13, 2021
11:30 AM - 1:00 PM


Lunchtime session – Building your own ‘winning team, winning work’ program

So, your seller-doers don’t know how to sell and hide behind the doing. They say “I’m so busy with these projects, I just don’t have the time…” They think business development and marketing is slimy, under-handed, or, at best, a talent you’re born with. Marketing and business development is not an us vs. them game, it’s a team sport and the more everyone understands it, speaks the same language, and follows the same path; the easier it gets.

Marketers! grab your most promising seller-doer. Seller-doers! grab your most promising marketer and come learn how to set up a system and process for winning more work for your firm. This lunchtime session will cover the parts and pieces of a team-based seller-doer program. It offers a menu of options that participants can pick from to build a program that works best for their firm, their clients, and their people.

Kathryn Ness and Kate Robinette from GO Strategies will walk attendees through the pieces and help put the puzzle together to craft a process that works. Having taught seller-doers in architecture, engineering, and construction firms in public and private markets across the US, she seen and heard it all. And she has learned a few tips and tricks to make marketing and business development easier. Come join the fun!

HANDOUT: Workbook


Kathryn Ness, CPSM – GO Strategies

Kathryn brings an energy and vitality to the team that significantly promotes the mission of “making everything about marketing and business development easier.” With more than 20 years in the A/E/C industry, Kathryn brings an in-the-trenches perspective for how things work and, more importantly, how things can work better. She has held marketing and business development positions at small, medium, and large firms. Kathryn brings a professional, direct communication style that cuts through endless meetings and discussions and keeps teams on-point. Her sense of humor is balanced with a sense of getting-the-job done. She is an excellent listener and provides creative solutions that work, not abstract theory that sits on shelves.

Kathryn has successfully coached dozens of interview teams with public and private sector clients. She understands the trepidation and nervousness that technical professionals go through as they “sell” themselves in this process. Her technique of putting a human element to presentations has put comfort into the uncomfortable for anxious presenters. She has presented at conferences, including ASCE Roads and Streets, ACEC ASHE, SAME SBC, AICAE, and at SMPS PRC and at chapters (Arizona, Oklahoma, Los Angeles, New Mexico, San Francisco, and Sacramento). She served a past chapter president for the Sacramento Chapter, and is currently a committee chair for APWA Sacramento Chapter.


Kate Robinette, CPSM - GO Strategies

As a partner at GO Strategies, LLC, Kate Robinette, CPSM, combines more than 20 years of non-profit and for-profit industry experience in marketing and business development with concentrated research on people management and leadership to unlock employee potential and growth. She turns the same skills that help build meaningful relationships with external customers inward to improve the employee experience and company culture. Kate helps companies and individuals work smarter, have more fun, and achieve more success.




RSVP by Tues, Jan 12th by 6 PM. No fault cancellation 48 hours in advance in writing to [email protected] Once your registration is complete, you will receive a confirmation and an email with your Zoom link to add to your calendar.


$20.00 SMPS Houston Member

$35.00 Not a SMPS Member

$20.00 Group of THREE or More or Member of another SMPS Chapter