SMPS Houston Professional Development | Why Uncertainty Requires Industry Analysis

July 23, 2020
10:00 AM - 11:00 AM

Webinar

During business planning a few months ago, none of us saw COVID-19 coming, did we? We still don’t quite know exactly what to expect, but there’s one thing we are all sure of – permanent change is upon us. As leaders, business developers and marketers, it’s important for us to know where the industry is going, and which markets are worth our time and resources to pursue.

Attend this webinar to learn five reasons why companies are required to conduct industry analysis as soon as possible. We will dive into the importance of data-driven decisions and protecting your business intelligence. Discussions about how to use analytics to determine what types of content to produce and where to invest resources will be facilitated. Bring your questions and ideas along with a willingness to learn to this webinar and you won’t be disappointed.

Learning Objectives:
1. Arm yourself with five reasons why companies are required to conduct industry analysis
2. Understand the importance of data-driven decisions
3. Learn how to use analytics to determine what types of content to produce and where to invest resources

ABOUT OUR SPEAKER;

Courtney Kearney, CPSM

As a #DataLovingMarketer, Courtney brings her marketing skills, education and experience to the technical world of databases, processes and numbers. She is a thought leader on the topic of CRM within the A/E/C industry; she has spoken at numerous events, facilitated round-table discussions, led webinars and presented at both regional and national conferences. In her spare time, Courtney serves in a leadership role in SMPS Fort Worth, enjoys spending time with her nurse husband and two amazing daughters.

Courtney is also the owner and founder of CKearney Consulting, LLC, (CKC), a small women-owned business providing companies insight into Client Relationship Management (CRM), Digital Marketing (DM) and Business Development (BD) Management. CKC provides their clients with quality services to live the working lifestyle they desire, free from the stress of managing a CRM system and social media marketing. Similarly, CKC exists to allow their employees the ability to live the lifestyle they desire. This is the heart of CKearney Consulting, the WHY behind what they do!


Register by 7/22 at 5 PM. No fault cancellation in writing to [email protected] 48 hours in advance. Your Zoom link for this virtual presentation will be sent immediately following your confirmation and again the day prior to the event.

Tickets

$15.00 SMPS Houston Member

$15.00 Group of THREE or More or Member of another SMPS Chapter

$30.00 Not an SMPS Member