SMPS & ASHE Houston Webinar: Score More Work with a Strategic Business Development Approach

April 16, 2020
2:00 PM - 3:15 PM


When you are able to execute a solid offensive game plan, you can consistently make it over the goal line. This webinar guides participants through the development and implementation of your strategic business development playbook driven by a priority-based client management system that enables you to convert more leads into wins. (1.25 CEUs)

Learning Objectives:
• Learn the process of developing a successful business development program.
• Learn how to organize and maximize business development efforts to see a better return on investment.
• Learn how to prioritize clients and client engagement based on priority.
• Learn tools to improve your business development program and investment.


Jen Newman, CPSM
Elevate Marketing Advisors

Jen draws from her 20+ years of A/E/C-industry experience to help firms grow their people and profits. Jen believes growth begins where the comfort zone ends. With a firm belief   that business development is everyone’s business, she drives her clients to create successful business development plans and trains them to be rock star doer-sellers, marketers, and   business developers who accomplish plan goals. Her background in firm leadership has helped raise a new generation of firm leaders that are confidently and enthusiastically helping   their firms grow.

As Elevate's official "Energizer bunny" Jen understands that the best results come from engagement during training and facilitation using real examples with action items, and   methods of accountability to ensure learning is extended to implementation, creating competition, and just having plain old fun! 

Throughout her career, Jen has served in leadership positions for industry, community, and client organizations In 2020, Jen was appointed to the Tamarack Grove Engineering   advisory board. With a storied history serving the American Society of Highway Engineers (ASHE), forming the first Texas section, Jen is currently a member of the national public  relations committee. As an engaged member and advocate for the Society for Marketing Professional Services (SMPS), Jen has served in many roles at the local, regional and national level. Most recently, she has been working with the Society and the Regional Conference Task Force to share ideas, provide feedback on conference planning, elevate the attendee experience, and facilitate the Regional Conference Summits. Other past organizational and community involvement includes: APWA, WTS, TEAM FL, North Florida Business Alliance for Advancing Transportation, Support Our Port Community Campaign, Rotary, YMCA

Jen holds a BS in Organizational Management and Development.

Please RSVP online. Limitied to the first 100 registrants. Once you have registered, you will receive a message with the ZOOM Meeting link 5 days prior to the event. You must follow the instructions to download the app to attend this webinar.


$0.00 SMPS Houston Member

$0.00 ASHE Members and Members from other SMPS Chapters