Professional Development | Getting off the Short List

August 26, 2020
11:30 AM - 1:00 PM

6909 Portwest Dr.
Houston, TX 77024

Do you need more business? Tired of being shortlisted and not being the selected team? Need to improve your WIN ratio? Want to learn strategies to beat your competition? Don't miss this opportunity to hear an industry veteran share how to get your firm off the shortlist and into the winner's circle! The program will target specific strategies and methods you can implement immediately to improve your win ratio as well as clients' perceptions of your team.

As a communicator, strategist and trainer, Carolyn Ferguson, FSMPS, CPSM helps firms develop winning strategies for securing new work as they prepare for project interviews. She has coached A/E/C teams for 24 years helping them secure high-rise office buildings, healthcare facilities, convention centers, professional and collegiate stadiums, as well as new airport terminals – successful interviews equating billions in project work.

About the Presenter:

Carolyn Ferguson
Carolyn Ferguson has been active in the Society for Marketing Professional Services (SMPS) for 23 years. During her term as National President, Carolyn was instrumental in developing and initiating SMPS U in partnership with the University of Maryland, Robert E. Smith School of Business. She has served as the Society’s President and Secretary and is currently serving as a SMPS Foundation Trustee. She has been honored by the society with numerous awards — SMPS Dallas “2019 Class – Hall of Fame”, New Member and Member of the Year, Rock of the Chapter, Marketing Excellence and she was inducted into the SMPS Houston "2012 Class - Hall of Fame". She was also named SMPS National Chapter President of the Year and is the first non-technical woman currently serving on the Editorial Board for Building Design + Construction Magazine as well as being named to BD+C’s ”40 under 40” list.

Please RSVP by Monday, Aug 24 by 7 PM. Walkins will be accepted depending on availability of space but cannot be guaranteed a name badge or food. No fault cancellation 48 hours in advance in writing to [email protected] 


$45.00 SMPS Houston Member
$40.00 Earlybird rate before July 26

$65.00 Non Member Ticket
$60.00 Earlybird rate before July 26

$45.00 Group of THREE or More or Member of another SMPS Chapter
$40.00 Earlybird rate before July 26