Professional Development | Content Creation: Developing & Maintaining Momentum

November 14, 2019
11:30 AM - 1:00 PM

6909 Portwest Dr.
Houston, TX 77024

Join us for a presentation discussing the importance of content creation as a key firm differentiator. Topics will include: where to start, understanding your audience, working with technical staff and maintaining momentum with a hectic schedule. Content creation of technical articles, website copy, social media posts and leveraging public relations opportunities!


  Julianna Arnim is a copywriter and content strategist with 15 years’ experience in corporate and creative marketing communications. Her clients include Fortune 500 companies, energy consultancies, global financial institutions, nationally ranked hospital systems, local and national insurance companies, international technology firms, startups, and nonprofits.

She is a Certified Content Marketing Specialist through Digital Marketer, and has crafted product content for the 2019 OTC New Technology Award winner, 2019 Exhibitor Magazine’s Buyer’s Choice Award winner, and been recognized with multiple Gold and Silver Addy Awards on local and national levels (print and video writing).

She has authored and structured websites, written brand guides, developed ad and brand campaigns, crafted web copy, drafted and edited long-form papers, written video, animation, and radio scripts, authored sales decks and training guides, and touched just about every kind of project that requires words.

She has a Bachelor of Arts degree in English and history, as well as significant post-graduate study in English literature and creative writing.

Early Bird Rate until 10/14 at 7 pm! RSVP by Tues. 11/12 at noonNo printed namebadge or lunch can be guaranteed for those registering after the rsvp deadline.  Late registraton and walkins accepted depending on availability of space. No fault cancellation 48 hours in advance in writing to [email protected]


$45.00 SMPS Houston Members
$40.00 Earlybird rate before October 14

$45.00 SMPS Members from Other Chapters
$40.00 Earlybird rate before October 14

$65.00 Not a member of SMPS
$60.00 Earlybird rate before October 14

$45.00 Group of THREE or MORE
$35.00 Earlybird rate before October 14