SMPS Houston Chapter News

Industry Insights: Making the case for Marketing

We are all too aware that in hard times, companies will look to make cost reductions. Whether shrinking staff or slicing funds for important initiatives, the Marketing Department is often the first place for cutbacks.  

For some proven data points as to why the opposite tactic is necessary, read this article by Nathan Hall for Forbes, where he explains how we, (particularly decision-makers), “need to rewire thinking and learn to view marketing as much as a non-negotiable as making sure your office has internet, or your product is market-ready, or that your yearly taxes are filed. It is not a nice-to-have; it is a necessary cost of doing business.”

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