Member Spotlight: Lisa Ruth

Lisa Ruth, CPSM, Director of Marketing, ioMosaic

SMPS Member since 2004


How has SMPS helped you in your career?  SMPS initially helped me jump start my career in the A/E/C industry a few years back.  My brother (principal partner in civil engineering firm in DFW area) advised that this would be the best way to introduce me to the field, players and help with learning anything and everything to do with the A/E/C industry.  He was right!  The chapter folks and wide-reaching membership were very welcoming, very knowledgeable, and very happy to help me get my feet on the ground.

What is the biggest benefit of being active in SMPS?  By far having others to reach out to and ask – how did you handle this…or where can I find this…. or who can help me better understand how to…   The connection of folks that make up the entire SMPS organization are (dare I say it?) better than a Google search.  And that is a very tall order!

How has certification benefited youCertification has played a successful part in higher visibility and selection in my job search over the years.  I believe my CPSM certification has played an instrumental part in having my resume reviewed for a position in any industry.  In the oil and gas industry accreditation is a very prominent thing.  Especially in the world of safety and quality – so my CPSM was/is viewed as a very important skill set feature.

Can you offer a helpful hint for fellow SMPS members?  Get involved, try and lead or be a part of a committee.  I know extra time is always hard to find, but make a commitment to try leading or joining a committee once – it will help you see the additional value provided by SMPS other than attending a local meeting or webinar event.  Also attend a national or regional meeting if you can.  It can really re-motivate you if you are in slump or burned out.  It is a nice ‘pick me up’ of attitude and ideas.  Everyone needs to get out of the every day routine and re-charge your creativity – that is what drives us and helps us succeed in the marketing field.  Keep learning, growing and re-charging and you will never be bored or disappointed going to work each day.

What has been your memorable SMPS event to date, and why?  Probably my first national conference.  I do not remember the year but it was when one of our local visible members was president of national.  It was great being there for a first time, taking in all the speakers and workshops to get the re-charge I spoke about earlier, but also great to be there to support our local person in her presidential reign and being there with a group of us from the local chapter experiencing it with her.

Describe your typical work day.  Busy, hectic, never, ever a dull moment

What do you love most about your job?  That it is busy, hectic and never, ever a dull moment.  I love a challenge and to be challenged – in my work area.  Outside of work – I prefer calm.

If you could eliminate one thing from your daily schedule, what would it be and why?  My commute.  It is 2 hours of unproductive work or ‘me time’ that I lose Monday through Friday.  Although I do use it regularly to catch up with family, friends by phone, or reflect on the current or next day responsibilities. 

What’s the best career advice you have ever received?  From my dad, on my first job I landed out of college.  I was having a hard time adjusting and coming home crying exclaiming my boss was mean.  My dad – the best, most fair (and funniest) person I know, said ‘Lisa, when a company posts an open position at their firm – they are looking to ‘solve’ a problem they have.  They are not looking to hire a ‘problem’.  Those words hit me like a baseball bat and have been with me every single day of my life.  It was true at the start of my career and it’s true now.

What has been your hardest lesson learned?  This is tough to answer.  Usually you should go with the first thought that comes to mind – but I have nothing. That doesn’t mean I don’t have a hardest lesson learned it’s just that nothing comes to mind.

If you were not in this industry, what would be your “dream job”?  Biggest wish and dream job – acting.

What would you do with a year off?  Spend more time with my husband and family – travel and cook.  We love to COOK!
What do you enjoy most about Houston?  That there is nothing you can’t see, do, eat, learn, fix here and it is a central hub for travel to anywhere.  Easy.  Things are just easy in Houston.  

If you could trade places with any other person for a day, famous or not famous, living or dead, real or fictional with whom would it be?  Somebody funny – I love to laugh.

How do you kick-back?  Lounging at home with my hubby and our ‘kids’ (the four-legged kids) a nice glass of wine or champagne.

What is your favorite film?  Tie!  Pretty Woman and Arthur (the original with Dudley Moore)

What would we find playing on your iPod, or phone, etc.  – Bruno Mars baby!  I LOVE Uptown Funk! Can’t get enough of it -still!

What’s the one thing you already own that you can’t live without?  My iPad.

Where do you find inspiration?  Relaxing on vacation or while meditating.