Event Recap: Ignite Your Communications

SMPSers gathered at Kirksey Architecture to hear Carrie Stallwitz, Assoc. AIA of Witz!PR discuss all things branding and communications.

Throughout her presentation, Carrie answered the following question: If we are already communicating to our audiences every day, how can we implement strategic branding to make those communications more effective for our firms? Carrie presented the PESO (Paid, Earned, Shared and Owned) Model that defined the various mediums marketers have at their disposal. Attendees gained practical advice on firm audiences, messaging and branding that can now be implemented at their own firms.



Photos and recap by Valerie Noel, Forney Construction